Save the People, Not the Boobies: The Ethics of Breast Cancer Awareness

Few ad campaigns make me as misanthropic as the breast cancer awareness ones I’ve been seeing at an especially high volume for the past month:

There’s also this video (NSFW).

I hate these campaigns for many reasons. First of all, they make breast cancer all about boobs. Yes, it has “breast” in the name, but reducing an illness as complex and life-shattering as breast cancer into a cutesy “save the boobies!” campaign seems callous and inappropriate.

I’m not sure everyone would even agree that the prospect of losing your breasts is the worst thing about breast cancer, and yet that’s what these campaigns almost universally target. It’s not the “boobies” or “ta-tas” that need to be saved–it’s the human beings who have breast cancer.

It’s even worse when the campaigns are created by and/or targeted at men and involve that hint-hint-nudge-nudge assumption that men should care about breast cancer because men love tits. Never mind that men can get breast cancer too, and never mind that men care about breast cancer not (just) because they care about boobs, but also because they care about their friends, girlfriends, wives, mothers, sisters, daughters, and etc. who might get breast cancer, or who already have.

Campaigns like these also completely ignore women who have chosen (or been forced to) undergo mastectomies. If breast cancer research and awareness is all about “saving the boobies,” does losing your breasts mean you’ve lost the fight?

This preoccupation with breasts is probably what inspires awful ads like this one by the Cancer Patients Aid Association, an Indian NGO:

The text at the bottom reads, “One out of every eight women develops breast cancer in her lifetime. Early detection helps recovery. Get yourself examined before it’s too late.” So there you have it. If you get a mastectomy, you’re “making yourself ugly.”

This is all to say nothing of Susan G. Komen for the Cure, the hypocrisy and reactionism of which should by now be well-known. (Incidentally, the former Komen executive who was responsible for that move was not content with merely that; she just had to write a book-length screed against Planned Parenthood, as well.) This unethical organization seems to be the beneficiary of most (if not all) of the sexualized ads I’ve seen. I still refuse to give them a single cent, which is difficult given how easy it is to accidentally pick up one of those pink-ribbon-branded products at the grocery store.

On the bright side, this is a great opportunity to explain what feminists mean when we prattle on about “objectification” and “sexualization,” which are closely related concepts that often (but not always) occur together. Objectification is the reduction of a person to their body parts (usually the sexual ones; hence the frequent co-occurence of objectification and sexualization). An advertisement that objectifies women might show, for instance, a single female leg in front of a flashy car, or a woman lying in a martini glass–literally like an object to be consumed. Sometimes men are objectified too, but that seems to be rarer. Ads that objectify people often don’t show their faces (or eyes), thus making them seem less like people and more like bodies.

Sexualization, meanwhile, is when a person (again, usually a woman) is represented in such a way as to arouse the viewer or otherwise connote sex when the actual purpose of the representation has nothing to do with sex at all. You wouldn’t call pornography “sexualization” because the purpose of pornography is to depict sexual acts and to be arousing. But when an advertisement designed to sell cars or alcohol–or solicit donations for breast cancer research–portrays women in a sexual way, that’s sexualization.

The objectification and sexualization of women in the media has a great deal of negative effects, both on an individual level–for the people who view them–and on a cultural level. Check out the work of Jean Kilbourne if that interests you.

However, I am not a marketing expert. If I were, and if I were charged with designing an ad campaign that elicits as much attention and donations for breast cancer research as possible, there’s a good chance I would feel compelled to create an ad like this, because there’s a good chance that this is the kind of ad that works best.

Hence the misanthropy I mentioned earlier. Marketing people know what they’re doing. If this is really the best way to get people to pay attention to this important cause, I would say that not using ads like these is even more unethical than using them–at least until we shift our culture enough that we don’t need them anymore. But that still means that we’re choosing the lesser of two evils. I would rather more money went to breast cancer research than less, but I would also rather we stopped reducing women to their erogenous zones in our media.

After all, I don’t agree with this rubbish that men are “programmed” or “hardwired” by biology to be obsessed with breasts, at least not to the level that our society seems to think they are. As I already discussed when I wrote about public breastfeeding, the sexualization of breasts is not universal to all cultures and time periods. Even if “sex sells,” breasts don’t necessarily have to always be part of “sex,” and I think it would be beneficial to our society if they were not.

For the record, whether straight men’s love of boobs is entirely biological or not, I don’t think there’s anything wrong with it, as long as it doesn’t infringe upon public policy or trivialize serious illnesses. Besides, you can totally be an awesome (male) feminist and a boob enthusiast at the same time.

Edit: Here’s a great article that basically makes my point for me.

The Real Problem With “Slutty” Halloween Costumes

Scooby Doo costume for men and women. Source: the ever-brilliant Fuck No Sexist Halloween Costumes.

Tonight is the night when a large number of people my age put on costumes and get drunk, and a smaller number of people my age scoff and roll their eyes at what the women are wearing.

There is a lot to criticize about the way we “do” Halloween in our culture, but here’s what we shouldn’t be criticizing: individual women who choose to wear so-called “slutty” costumes.

First of all, there’s nothing wrong with wanting to dress revealingly. It can be fun, and as long as you’re not feeling pressured into it, there’s no reason why you should need an “excuse” to show off your body if that’s what you want to do. Not really my thing, but not everyone has to be like me.

Second, if you’ve spent any time at all on a college campus, you know that the way some women dress on Halloween isn’t really that different from how they dress when going to a frat party any other night of the year–that is, pretty revealingly. To me, this says that the problem isn’t really with Halloween itself or with individual women’s clothing choices.

Third, women are often shamed for not dressing revealingly when they go out, especially on Halloween. Friends have told me that they’ve tried to wear “normal” costumes on Halloween, only to be shouted at by men, “Why are you wearing so many clothes?!” So, in a way, women are damned if they do and damned if they don’t, and I wouldn’t blame a woman for deciding that she’d rather get called a slut than a boring, no-fun prude.

Fourth, although dressing revealingly can be intrinsically fun, women in our society grow up learning to base their self-worth on their looks. It’d be nice if everyone became a Super Duper Feminist and broke down their assumptions about gender and beauty and only wore revealing clothing for Completely Personal Reasons, but that doesn’t happen. At least, not for now. The idea that you must look good and you must put on a display for (heterosexual) men is one that can take a long time for women to dislodge from their minds because it’s often so subconscious.

Fifth, “dressing slutty” is a stupid phrase and I wish we’d stop using it. How someone dresses has nothing to do with how much and what kind of sex they want to have, and with whom. Saying that someone is “dressing slutty” promotes rape culture because, in saying so, you are making unfounded assumptions about someone’s sexual availability. Stop saying it.

Sixth, just try finding non-“slutty” Halloween costumes for women. Not everyone has the time, money, and skill to make their own costumes (but here’s a great resource for those who are so inclined). Also, not all female-identified people are willing to wear men’s clothing.

So if we can’t necessarily criticize individual women and their choices*, what can we criticize?

Well, our culture.

And that’s where it gets difficult. It’d be a lot easier to point at women who wear “slutty” costumes and blame them for the problem. It’d also be easier, and definitely more to the point, to blame costume manufacturers. But even that fails to get to the heart of the problem, which is this:

We still make a number of destructive assumptions–we, as a culture. One of those is that women exist primarily to be “on display,” and that anything else they do is secondary to that. Another is that female bodies are attractive and pleasant to look at (assuming they fit into the narrow criteria we prescribe), whereas male bodies are not. Why do we never see men “dressing slutty”? Why aren’t men expected to wear garments that restrict their movement, make it difficult for them to breathe, and require constant readjustments to make sure that nothing “indecent” is revealed? Because female bodies exist to be looked at, and male bodies exist to do things.

Another destructive assumption is that women who admit that they find themselves attractive and that they enjoy getting attention for their looks are “full of themselves,” “attention whores,” “think they’re all that,” and so on. We need to put this to rest right now–not only because it’s barely-veiled misogyny, but also because it’s part of the reason “slutty” Halloween costumes even exist. Women feel like they need a special “excuse” to show off their bodies, and Halloween provides such an excuse. As Cady narrates in Mean Girls, “In Girl World, Halloween is the one night a year when a girl can dress like a total slut and no other girls can say anything about it.”

It may be tempting to ridicule women who wear “slutty” costumes, but it misses the point. Although we ultimately make our own choices, we don’t make them in a vacuum. In this case, we make them in a cultural context that still treats women as objects for display.

*Of course, that’s not to say you can never criticize people’s costume choices. If you wear this (TW for anorexia) you’re just a terrible person, for instance. And also, here’s a PSA: don’t be racist.

And meanwhile, enjoy:

Edit: A number of people have been misinterpreting point 3 above to mean that because men (sometimes) ridicule women for not dressing revealingly, that means that they should dress revealingly. No. While I’m glad my readers are all disagreeing with that idea, that’s quite an impressive misinterpretation of my point. I’m not prescribing what women should or should not do. I’m explaining why women should not be ridiculed for wearing revealing costumes by showing that they’re damned if they do and damned if they don’t.

Likewise, I’m not saying ridiculing costumes is wrong. I’m saying ridiculing people is wrong–if you’re doing it in a gendered way.

So, OK: “Whaaaat that costume looks nothing like Scooby Doo/the Doctor/Super Man/Big Bird/Angry Bird/whatever”

Not OK: “Ugh, look at that slut.”

“Legitimate” Rape Does Cause Pregnancy

Credit: RHRealityCheck.org

…and so do all those other kinds of rape.

It amazes me what lengths pro-lifers will go to when trying to justify imposing their version of morality upon the rest of the country.

Senate nominee Todd Akin (R-AR) thinks that, even in the case of rape, abortion shouldn’t be necessary. Why?

“First of all, from what I understand from doctors [pregnancy from rape] is really rare,” Akin told KTVI-TV in an interview posted Sunday. “If it’s a legitimate rape, the female body has ways to try to shut that whole thing down.”

And if the female body fails to do its job?

“Let’s assume that maybe that didn’t work, or something,” Akin said. “I think there should be some punishment, but the punishment ought to be on the rapist and not attacking the child.”

So…a couple things here.

What is “legitimate rape”? Akin didn’t explain, but based on what I hear from those on his side of the aisle, I can assume that a “legitimate rape” goes something like this: a young woman is walking alone down a dark street, wearing jeans and a baggy sweatshirt. It’s not a dangerous neighborhood, because no woman would go to a dangerous neighborhood alone unless she wants to get raped. She is out because she has important things to take care of, not because she was out having fun or anything like that. She is attractive–but not too attractive–and thin, straight, and white, because fat women, queer women, and women of color can’t possibly be raped and/or should be happy if they are. She is a virgin, or at least has only had sex with her husband or with a serious boyfriend. She’s not that type of girl who sleeps around, that is.

Then a man literally jumps out of the bushes and rapes her without warning, even though she screams for help and tries to fight back.

That is a legitimate rape, and in this situation, her body would “shut down” her fertility, or something like that.

As for whether or not this epic pregnancy-avoidance mechanism actually exists, I haven’t seen any evidence for it in the scientific literature (which, by the way, is the only kind that matters here). And since Akin’s the one who brought it up, the burden of proof is on him. I’m not sure which “doctors” he’s been speaking with, but I wouldn’t be surprised if they happen to be barred from practicing medicine in several states.

To me, this points to a need for more and better sex education in schools–before kids grow up, get a degree in divinity, and make a career out of spouting this kind of rubbish and ruining people’s lives with it. Akin is far from the only pro-lifer to think that rape (excuse me, “legitimate” rape) can’t cause pregnancy, as this anti-abortion website proves. (I don’t want to bog down this post with lengthy quotes, but search that page for “sophisticated mix of hormones” and try not to laugh.)

So, moving on to Akin’s statement about what happens if “that didn’t work, or something.” Akin seems to view abortion as a punishment or an “attack” on the child for having the chutzpah to get conceived. It’s not. First of all, you can’t punish something that isn’t alive. Second, it’s interesting that Akin would apparently not consider forcing a living, conscious woman to continue a pregnancy that resulted from rape to be “punishment.” Sure seems like it to me! And, unfortunately, research shows that about 32,000 pregnancies result from rape each year.

Obviously, Akin has “apologized” for his statement. In his apology, he said that abortion “is a very emotionally charged issue” and that his statement “does not reflect the deep empathy I hold for the thousands of women who are raped and abused every year.” He then reconfirmed his pro-life stance, dissed on the Democrats for trying to expand the government in these trying economic times, and notably, said nothing about whether or not the female body can “shut down” pregnancy in the case of “legitimate rape.”

Akin’s comments about rape and pregnancy are laughable, but they should not merely be laughed at. For one thing, he is far from alone in holding this ludicrous belief, and his advocacy against reproductive rights does not end  here. Akin has also supported a complete ban on emergency contraception, and he cosponsored a bill that would’ve restricted funding for abortions to pregnancies that occurred as a result of “forcible” rape (you know, as opposed to the kind where she was asking for it).

Furthermore, as Ilyse Hogue points out at The Nation, comments like Akin’s can have significant political consequences. She notes that for the past few years, the Republicans have employed a strategy in which a politician voices an extreme far-right opinion and gets media coverage for it, allowing the opinion to percolate. Then, less extreme Republicans gradually adapt that stance and it becomes part of the Republican platform.

I would imagine that statements like these can also shift the goalposts in a slightly different way. When a far-right Republican makes such a statement, he/she often receives deserved opprobrium from both liberals and conservatives, and thus allows the more “reasonable” conservatives to reframe their own opinions as valid and acceptable. In this case, for instance, the more “reasonable” conservatives may denounce Akin’s statement and say something like, “Akin’s ridiculous; of course abortion should be legal in all cases of rape.” Key words: in all cases of rape. Not if the woman just doesn’t want to be pregnant. To moderates who lean conservative, then, this viewpoint now starts to seem much more reasonable, because it’s being compared with Akin’s.

Over at The AtlanticTa-Nehisi Coates has a great analysis of Akin’s comments using the concept of privilege:

I think what’s interesting here is the assumed power. I have the right to objectively define pregnancy from rape as rare. I have the right to determine separate legitimate rape from all those instances when you were in need of encouragement, wearing a red dress or otherwise asking for it. I have the right to manufacture scientific theories about your body — theories which reinforce my power. If the body doesn’t “shut that whole thing down” then clearly you weren’t raped, and there’s no need to talk about an abortion. And even if I am wrong on every count, I still have the right to dictate the terms of your body and the remaining days of your life.

In other words, Akin can literally tell you whether or not a woman was “legitimately” raped based on whether or not she gets pregnant. Not because of any scientific evidence, not because of anything the woman herself claimed or testified, but simply because that’s how he would like it to be.

He can do this despite the fact that he currently sits on the House Science and Technology Committee.

That, right there, is the punchline, which actually isn’t funny at all.

P.S. Sign the petition to have Akin removed from the science committee, and to stop lying about rape.

More responses:

Public Breastfeeding Should Not Be a Big Deal

Something’s wrong with our culture if this is appropriate in public, but breastfeeding is not.

Breastfeeding has been somewhat of a hot topic lately. On one hand, mothers’ decision to breastfeed or not has been subject to intense moralizing and even actual regulation, which is creepy.

On the other hand, public breastfeeding has been under attack, too. Facebook disables/deletes accounts of people who post photos of themselves breastfeeding. Mothers lose their jobs and get kicked out of public places because of it. This spring, people were actually debating whether or not mothers in the military should breastfeed while in uniform.

Every time, the justification is that breastfeeding constitutes “indecent exposure” (or even pedophilia, depending on who’s doing the breastfeeding). The protest “There are children here!” gets thrown around a lot, which is ironic given that what’s at stake is the fact that infants need to be fed, and pretty often at that. But no, what matters more is that women’s breasts are presumed to be sexual, whether women themselves see them that way or not.

This cartoon summarizes my thoughts on the issue:

The reality is that breasts are everywhere in our public spaces. They’re used to advertise not just bras, but vegetable oil, men’s cologne, french fries, and TV shows. Beaches and swimming pools, which are always full of children, are also full of women in bikinis. And no matter where you go in the U.S., aside from perhaps certain parts of Brooklyn, you’re going to see women in low-cut shirts.

And yet, breastfeeding in public remains controversial. Why?

First of all, it seems that our culture has decided–somewhat arbitrarily–that the only “indecent” parts of the breast are the areola and nipple. Although those are the most sensitive parts, this nevertheless seems strange to me. People who find breasts attractive and arousing aren’t just attracted to their areolas and nipples. To say that those are the only “indecent” parts would be like saying that women should be free to walk around with their labia showing, but not their clitoris or vagina. What?! (But of course, vaginas and clitorises are much easier to hide.)

Besides, when a mother nurses an infant, you can’t see anything that you don’t see in all those ads and at the beach, except for that brief moment when she’s first taking her breast out (or “whipping” it out, as the hand-wringers love to say, in total defiance of human anatomy). All this fuss for a few seconds during which someone might possibly see a nipple?

What’s perhaps more to the point is that our culture has decided that breasts are always inherently sexual, no matter what they’re being used for. They are always sexual, and in a different way than, say, a man’s beautifully toned pectoral muscles–which can be displayed in virtually any public setting even without cries of “There are children here!”–even though there’s no infant depending upon them for survival.

The reason I say that “our culture” has decided that breasts are sexual is because there are other cultures that haven’t. Even a cursory glance through a National Geographic magazine will show you that many people around the world think that naked breasts are no big deal. Women walk around topless and life goes on. Even in Europe, topless sunbathing is normal, and the children there grow up just fine, without being traumatized by the sight of boobs.

(And, on the flip side, some cultures sexualize things that we would never think of sexually, such as hair.)

But regardless, we’ve created a culture in which breasts are sexual. Now what?

Well, now we ask ourselves what’s more important–mothers’ need to feed their infants quickly and easily, or children growing up without ever seeing naked breasts. Since I’ve yet to see any evidence for the latter being harmful, I think we should prioritize the former.

What’s ironic is that when breasts are on display for the purpose of advertising or enhancing women’s sex appeal, that’s okay. But when they’re on display for a clearly nonsexual purpose, such as providing sustenance for an infant, then it’s suddenly “inappropriate,” and won’t anybody think of the children.

Right now, we have ourselves a dilemma. Women are being commanded by doctors and politicians to breastfeed rather than use formula. And yet, the United States is one of the only countries in the world that provides no guaranteed maternity leave. There’s no government-sponsored daycare, either, and funding for childcare subsidies is being cut left and right. This leaves many mothers with few options other than breastfeeding their babies, often in public.

But we wring our hands over how “indecent” and “sexual” this basic human act is.

Yahoo’s New Female CEO Isn’t a Feminist: Does it Matter?

Marissa Mayer is unquestionably a badass. But she’s wrong about feminism. (Photo credit: Giorgio Montersino)

This piece was also published on In Our Words.

Yahoo! has a new CEO. Her name is Marissa Mayer and she is 37 years old, making her the youngest CEO of a Fortune 500 company.

Mayer’s accomplishments in her career are incredible and she deserves credit for them. However, to some extent, so does feminism.

Mayer was born in 1975, as the women’s movement was really starting to take off. But at the time, it was still controversial for a woman to wear pants rather than a skirt, let alone to cohabit with a boyfriend, work outside the home after marriage, and so on. However, Mayer was able to benefit from the gains of feminism: she attended college (and not just any college, but Stanford University) and became Google’s first female engineer.

On the same day that Yahoo! announced Mayer as its new CEO, Mayer and her husband announced that they are expecting a baby. In a time when pregnancy-related workplace discrimination is still very real, this is momentous. And don’t think for a moment that this happened in a vacuum.

So, does Mayer identify with feminism, given all of her achievements? Nope:

I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions, but I don’t, I think have, sort of, the militant drive and the sort of, the chip on the shoulder that sometimes comes with that. And I think it’s too bad, but I do think that feminism has become in many ways a more negative word. You know, there are amazing opportunities all over the world for women, and I think that there is more good that comes out of positive energy around that than comes out of negative energy.

This viewpoint seems to be very common among successful women in the U.S. these days; I’ve heard it from many of my female peers at Northwestern. Yes, women can do anything men can do; yes, women should have equal rights, but do we really need to be all, like, negative about it?

First of all, there’s a certain amount of irony here. Feministing‘s Chloe writes, “Marissa, it is too bad that feminism has become a negative word. You know what’s also too bad? Your failure to acknowledge that without feminism, you could never have become the CEO of Yahoo.”

Second, what Mayer said that she believes is exactly what feminism is. Feminism is the idea that women and men should have equal rights, and that women and men are essentially capable of the same things, despite the physical differences that may exist between them.

Beyond that, everything’s up for debate. Different feminists believe entirely different things. Some very radical, separatist feminists believe that women should choose to be lesbians and to associate only with other women. Most don’t believe that. Many feminists see feminism as a place to address related issues, like racism, homophobia, and class issues. Others don’t. Some feminists supported the Equal Rights Amendment. Others didn’t. Some feminists are angry and bitter (and, often, rightfully so). Others are cheerful and friendly. Some feminists hate men. Others love them, and still others could take ‘em or leave ‘em. Some feminists are lesbians. Others are straight, bisexual, or something else. Many feminists are women. Some are men. Others don’t identify as either men or women.

Despite this incredible diversity of opinions, lifestyles, and identities, many people, including those who support equal rights for women, insist on distilling feminism only into its most unpleasant stereotype. This is a classic strawman fallacy, and, the way I see it, it’s an attempt (if an unconscious one) to avoid discussing the real issues. It’s unfortunate that Mayer has chosen this path.

However, as Amanda Marcotte points out in her post at Slate, Mayer’s refusal to identify as a feminist might be the only option for a woman who wants to get ahead in the corporate world:

Women are correct to believe that direct confrontations with sexism result in people turning on the “complainer” instead of blaming the person who acted sexist in the first place….Taking that on just isn’t for everyone, even for a powerful woman who is unquestionably willing to suffer for the ultimate success of her corporation. Someone who would rather do what’s right than what’s profitable simply isn’t going to climb very high on that corporate ladder.

I would agree. Not everybody has to be Super Social Justice Warrior (although I’d like to see more people at least not hold the movement back). Given Mayer’s career goals, it makes sense that she chooses not to align herself with feminism, and I can’t blame her as an individual.

That said, I do wish she wouldn’t promote the same tired stereotypes about feminists having “a chip on the shoulder” and “negative energy.” Are there feminists like that? Yes. Is feminism itself like that? Depends on who you’d ask. I would say no, because I’m involved in countless feminist circles online and in real life, and our discussions there are fun, productive, and extremely connecting experiences. It’s certainly more “positive” than sitting around and pretending everything’s fine with the world when you don’t really feel like it is.

Of course, there’s a good chance that Mayer already knows all of this. It’s quite possible that her statement about feminism was entirely a political one, something she said to make sure that the men she’ll be leading don’t feel too threatened.

I can’t blame her for making that choice, but she shouldn’t have had to make it–because our culture should not be so militantly averse to serious (and, sometimes, uncomfortable) discussions.