The fact that Abercrombie & Fitch tried to market a push-up bikini top for pre-pubescent girls is old news now, but I read an interesting post on Fbomb about it and whether or not a “girlcott” would be effective. This got me thinking about the concept of “girlcotts” and of personal boycotts in general.
[Random aside: How would a push-up top work if there’s nothing there to push up? Anyways.]
The Fbomb post mentions a so-called “girlcott” led by the Women and Girls Association of Pennsylvania against stupid stuff from Abercrombie in the past. Apparently, it turned out to be effective and Abercrombie stopped selling the stupid stuff in question (though, of course, its shelves are still overflowing with various other crap.)
However, egregious overthinker that I am, I naturally have a problem with the term “girlcott” in the first place. Namely–and the people protesting these sort of issues would do well to recognize it–this is not a women’s issue. This is everybody’s issue. It should not be just women boycotting stores that sell products like this. There are men who don’t want to see these things marketed to their daughters and little sisters. There are men who refuse to buy into our society’s fetishization of little girls, who find themselves sexually attracted to women who look like women, not women who look like prepubescent girls. While men obviously wouldn’t be shopping for this stuff, framing this issue as one that only women should and do care about only robs us of potential allies.
Clearly, this neologism is a response to the perceived gender-specificity of the original word, “boycott.” However, some quick Wikipedia research has uncovered the fact that the word actually comes from someone’s name (specifically, that of Captain Charles Boycott) and has nothing to do with boys whatsoever. Furthermore, the solution to gender-specific words is not more gender-specific words, it’s gender-neutral words.
My second issue with this whole concept stems from a point brought up later in the Fbomb post, which discusses the idea of personally choosing not to shop at a certain store in order to make a point. I have mixed feelings about this. If you’re doing it for your own personal comfort and integrity–as in, you’d feel uncomfortable shopping at a store that doesn’t share your values–then sure. But it definitely annoys me when people think that they’re actually going to have an impact on the store itself if they refuse to shop there. If that’s what you want to do, organize a protest.
At any rate, nobody’s going to care that you personally refuse to shop there. At most, you’ll be preventing yourself from owning things you potentially like and making no impact whatsoever. It just doesn’t make sense.
That’s exactly how I feel about personal boycotts. In a country of millions, you would need millions of people to care enough to make a concerted effort to not shop at national chain stores. And in some places, it is hard to avoid even if you wanted to.
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