Tag Archives: business

Why Being Pro-Gay is More Than Just a Smart Business Move

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Last Tuesday, Equally Wed magazine held a National Starbucks Appreciation Day and encouraged people to go to Starbucks to show support for their pro-gay rights stance. The event was a response to Chick-Fil-A Appreciation Day, in which droves of people went to Chick-Fil-A to celebrate their right to deny others their rights. The magazine later renamed it “National Marriage Equality Day” and invited other gay-friendly companies to participate.

Starbucks established itself as a company that supports marriage equality earlier this year when its Executive Vice President, Karen Holmes, released a statement on behalf of the company in support of gay rights legislation in Washington state, where it’s headquartered. But it’s far from alone in taking a public stand for gay rights. For example, the Oreo cookie’s official Facebook page made news by posting this photo back in June. American Apparel–hardly a bastion of ethics otherwise–carries a “Legalize Gay” shirt. Companies frequently march in gay pride parades. And so on.

Gay rights are obviously an emotional issue for many people (myself included), and I’ve seen some very different responses to this trend of companies coming out in support of gay rights. Some people get very excited and enthusiastic about supporting these companies in return, and take this to mean that the leadership of these companies is strongly invested in gay rights. Others are extremely cynical and claim that it’s all just a business ploy and means nothing.

I think that, as it often does, the reality lies somewhere between these two extremes. Businesses never do anything–especially not anything that requires them to spend money–solely out of the goodness of their hearts (hell, businesses aren’t people, so they don’t even have hearts). But that doesn’t mean that businesspeople don’t genuinely care about certain issues and want to use their position as leaders to advance those issues.

First of all, many companies literally put their money where their mouth is when it comes to being pro-gay. They don’t merely post a picture on Facebook or sell a pro-gay t-shirt; they combine their ideological stance with tangible action. Starbucks, for instance, provides same-sex partner benefits to its employees, meaning that an employee’s partner can use their health insurance. (Pretty cool that Starbucks provides insurance even for part-time employees, too.)

Google, meanwhile, not only provides same-sex partner benefits, but even compensates its gay and lesbian employees for a tax on partner benefits that heterosexual couples do not have to pay. It also launched a campaign called “Legalize Love,” which will work to combat workplace discrimination in countries with anti-gay laws on the books.

Aside from partnering with one of the most well-known queer people in the country, JCPenney has recently run ads in its catalogs that feature same-sex parents. What’s more, they did this soon after One Million Moms ran a highly-publicized boycott against them for hiring Ellen Degeneres as a spokeswoman–kind of like an extra fuck-you.

People who know more about marketing than I do seem to agree that being pro-gay is good for business. Furthermore, a study shows that even internal policies–as opposed to public actions like these–helps businesses, at least according to the businesses themselves.

Credit: lightfran/Flickr

But what’s more important, at least to me, is that these smart business moves are also helpful to LGBT people. Even the symbolic gestures that some companies make–such as Oreo’s Facebook picture–can make a difference. If even one LGBT person comes across them on their newsfeed and feels like the world is a bit less shitty, I would consider that a good deed done.

A lot of the cynical pushback against this comes down to the mistaken assumption that there is such a thing as “true” altruism. Hypothetically, true altruism is when the person doing the altruistic act derives absolutely no benefit from it–no financial gain, no social capital, no personal sense of worth and value. The latter is, of course, an inescapable aspect of doing good things for people–doing good feels good and everyone knows that. And yet you still see people claiming that altruism is ultimately “selfish” because it feels good.

So, either there is no such thing as altruism, or our concept of “selfishness” needs to be redefined. In their support of gay rights, these companies are being “selfish” in the sense that they’re serving a few of their own interests, but they’re also being altruistic in that they’re taking up an issue they don’t have to take up–nobody asked them to do it, and a lot of good may come of it.

Finally, trends in business can be a barometer of public opinion. The reason all these companies are suddenly “jumping on the bandwagon” (as a cynic would say) and openly supporting gay rights is because they can. In prior decades, companies that lobbied for gay marriage rights or published pro-gay opinions would probably have been run out of business–or at least seen their profits severely decrease.

But today, being pro-gay is good for business. I think that’s something to celebrate.

Choosing Our Battles: A Chick-Fil-A Rant

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This is an expanded version of a rant that I spontaneously posted on this blog’s Facebook page yesterday.

[Also, snark warning. Haven’t used one of those in a while!]

I’m going to talk about Chick-Fil-A again because I just can’t stop.

I keep hearing arguments that go something like this: “Yes, they donate money to icky crap. Yes, LGBT people and allies are entitled to boycott them. But then why aren’t they boycotting every other company that does unethical crap? Like Apple? Like Nike? Like McDonalds? Like Walmart? HUH?! Hypocrites!”

First of all. I’m sorry, but I can’t boycott every company in the world. Not even the best activist can do that. I can boycott some, though, and that’s exactly what I do. One reason I boycott CFA is because it is easier for CFA to just stop sending millions of dollars to bullshit organizations than it is for Apple and Nike to restructure their entire labor practices. Do they need to do this? Yes, absolutely. But it would take years or decades of public campaigns and government regulations.

Now, I’m not a labor activist or a corporate watchdog by profession. I’m a 21-year-old student who works part-time, writes a little blog part-time, and hopes to become a therapist someday. I need to choose my fucking battles.

And yes, I’m only speaking for myself here. But I think many of us who are speaking out against CFA are in a similar position. I wish we could all be full-time activists. But we can’t. So we choose our battles.

Second, let me be clear. If Apple came out and said, “Guilty as charged!” when asked about their use of child labor, I can guarantee you that the amount of protest would skyrocket. Because the problem with Dan Cathy and CFA isn’t just what they do–it’s how disgustingly, unapologetically shameless they are about it.

Sure, you could argue that opposing gay rights isn’t “as bad” as using child labor (however you managed to determine which units to measure badness in). My response would be that, while time and money are finite resources, care and concern are not. We writers and activists are perfectly capable of caring both about gay rights and child labor, trust me.

Third, there is something fundamentally different between what CFA does and what Apple, Nike, and Walmart do. The difference is this: corporations cut costs. If possible, they cut costs using unethical, shady, and borderline-illegal methods. Sure, there are a few that don’t, but many do.

The fact that this is something we can naturally expect doesn’t make it acceptable, of course. This is why we need that dreaded government regulation everyone keeps waving their hands about. So until governments crack down on the crap that Apple, Nike, and Walmart do, we can reasonably expect it to continue, because that’s the economic system that we’ve designed for ourselves.

But CFA isn’t trying to cut costs. In fact, it’s giving away huge sums of its own money. This is not a business move. This is not an attempt to keep the shareholders happy, because CFA (unlike Apple, Nike, and Walmart) is a privately-owned company with no shareholders.

No. CFA’s donations are motivated solely by its owners’ desire to impose their religious views upon this country. Full stop. That is why we protest.

One last detour to cover another related argument: “But we’ve known about CFA’s stance on gay rights for years! Why now? HMM?” First of all, people who make this argument: I applaud you for your attention to current events, politics, and charitable donations of companies whose products you consume. I, too, have known about CFA’s stance on gay rights for years, which is why I haven’t set foot in there for years. But not everyone can be so well-informed. I read the goddamn news as a hobby.

Second, better late than never. If you’re seriously trying to suggest that people shouldn’t protest against CFA because they should’ve done it earlier, your argument is the biggest failure I have ever seen. People are protesting now because of Dan Cathy’s public statements. People are protesting now because the story went viral and blew up in every media outlet imaginable. People are protesting now because it’s election season. People are protesting now because gay marriage has been in the news these days like never before.

People are protesting now as opposed to years ago for all sorts of social and cultural reasons, and those reasons do not necessarily include that the protesters are Big Hypocrites.

Both of these arguments–“But what about the other companies” and “But why now”–are intellectually dishonest, and they’re attempts to derail the conversation. If you’re trying to argue that we’re not doing enough for our cause, you might want to ask yourself what you are doing for it.

So I’m not going to mince words here. If the best argument you can muster against boycotting/denouncing CFA is YEAH WELL WHAT ABOUT ALL THE OTHER TERRIBAD COMPANIES, then guess what, your argument fails. Because I don’t see you doing anything about any of them at all.

And it really doesn’t surprise me that nobody I have seen making this argument–online or in person–has been someone who particularly cares about gay rights. Don’t care? Fine. I can’t make you. But please, get out of my way.

Oh, and trust me. Someday when I have the time and money, I am absolutely going after as many of those companies as I can. Are you going to help me?

I guess we’ll find out.

P.S. inb4 BUT FREE SPEEEEECH

Yahoo’s New Female CEO Isn’t a Feminist: Does it Matter?

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Marissa Mayer is unquestionably a badass. But she’s wrong about feminism. (Photo credit: Giorgio Montersino)

This piece was also published on In Our Words.

Yahoo! has a new CEO. Her name is Marissa Mayer and she is 37 years old, making her the youngest CEO of a Fortune 500 company.

Mayer’s accomplishments in her career are incredible and she deserves credit for them. However, to some extent, so does feminism.

Mayer was born in 1975, as the women’s movement was really starting to take off. But at the time, it was still controversial for a woman to wear pants rather than a skirt, let alone to cohabit with a boyfriend, work outside the home after marriage, and so on. However, Mayer was able to benefit from the gains of feminism: she attended college (and not just any college, but Stanford University) and became Google’s first female engineer.

On the same day that Yahoo! announced Mayer as its new CEO, Mayer and her husband announced that they are expecting a baby. In a time when pregnancy-related workplace discrimination is still very real, this is momentous. And don’t think for a moment that this happened in a vacuum.

So, does Mayer identify with feminism, given all of her achievements? Nope:

I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions, but I don’t, I think have, sort of, the militant drive and the sort of, the chip on the shoulder that sometimes comes with that. And I think it’s too bad, but I do think that feminism has become in many ways a more negative word. You know, there are amazing opportunities all over the world for women, and I think that there is more good that comes out of positive energy around that than comes out of negative energy.

This viewpoint seems to be very common among successful women in the U.S. these days; I’ve heard it from many of my female peers at Northwestern. Yes, women can do anything men can do; yes, women should have equal rights, but do we really need to be all, like, negative about it?

First of all, there’s a certain amount of irony here. Feministing‘s Chloe writes, “Marissa, it is too bad that feminism has become a negative word. You know what’s also too bad? Your failure to acknowledge that without feminism, you could never have become the CEO of Yahoo.”

Second, what Mayer said that she believes is exactly what feminism is. Feminism is the idea that women and men should have equal rights, and that women and men are essentially capable of the same things, despite the physical differences that may exist between them.

Beyond that, everything’s up for debate. Different feminists believe entirely different things. Some very radical, separatist feminists believe that women should choose to be lesbians and to associate only with other women. Most don’t believe that. Many feminists see feminism as a place to address related issues, like racism, homophobia, and class issues. Others don’t. Some feminists supported the Equal Rights Amendment. Others didn’t. Some feminists are angry and bitter (and, often, rightfully so). Others are cheerful and friendly. Some feminists hate men. Others love them, and still others could take ’em or leave ’em. Some feminists are lesbians. Others are straight, bisexual, or something else. Many feminists are women. Some are men. Others don’t identify as either men or women.

Despite this incredible diversity of opinions, lifestyles, and identities, many people, including those who support equal rights for women, insist on distilling feminism only into its most unpleasant stereotype. This is a classic strawman fallacy, and, the way I see it, it’s an attempt (if an unconscious one) to avoid discussing the real issues. It’s unfortunate that Mayer has chosen this path.

However, as Amanda Marcotte points out in her post at Slate, Mayer’s refusal to identify as a feminist might be the only option for a woman who wants to get ahead in the corporate world:

Women are correct to believe that direct confrontations with sexism result in people turning on the “complainer” instead of blaming the person who acted sexist in the first place….Taking that on just isn’t for everyone, even for a powerful woman who is unquestionably willing to suffer for the ultimate success of her corporation. Someone who would rather do what’s right than what’s profitable simply isn’t going to climb very high on that corporate ladder.

I would agree. Not everybody has to be Super Social Justice Warrior (although I’d like to see more people at least not hold the movement back). Given Mayer’s career goals, it makes sense that she chooses not to align herself with feminism, and I can’t blame her as an individual.

That said, I do wish she wouldn’t promote the same tired stereotypes about feminists having “a chip on the shoulder” and “negative energy.” Are there feminists like that? Yes. Is feminism itself like that? Depends on who you’d ask. I would say no, because I’m involved in countless feminist circles online and in real life, and our discussions there are fun, productive, and extremely connecting experiences. It’s certainly more “positive” than sitting around and pretending everything’s fine with the world when you don’t really feel like it is.

Of course, there’s a good chance that Mayer already knows all of this. It’s quite possible that her statement about feminism was entirely a political one, something she said to make sure that the men she’ll be leading don’t feel too threatened.

I can’t blame her for making that choice, but she shouldn’t have had to make it–because our culture should not be so militantly averse to serious (and, sometimes, uncomfortable) discussions.

[Guest Post] Runway Rising: Perks and Challenges of a Socially Conscious Fashion Company

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Hey everyone! In this guest post, my friend Danielle writes about fashion, mental health, and running a socially conscious business.

To all fans and readers of Brute Reason,

I am Danielle Kerani, CEO/Founder of the knit fashion company AK Kerani and a fellow student at Northwestern with Miriam.

When Miriam first asked me to write a guest blog for Brute Reason, I was both flattered and excited. I have become a huge fan of this blog, mainly because of the bravery it takes to so openly confront anxiety and depression. Having struggled myself with these issues, I know how much of an internal battle it can be. For many months you can be stuck in a cycle of believing you are better only to let yourself down. And this cycle continues until you grow strong enough to realize that your depression is not only a pest that sticks to you. It is your twisted lover that you hate but from which you cannot part. And when you realize that you, not your depression, are the one keeping yourself from a healthy life, only then can you cast the ring into the fire.

Miriam requested that I talk about the seeming paradox of running a socially conscious fashion business. I created AK Kerani last summer in honor of my uncle, Atindra Kumar, who had passed away in June. Since then it has grown from a simple online platform to a vibrant small business selling high quality handmade products to promote knitting as a therapeutic activity for those struggling with anxiety and depression.

At this time, I knew just as well as I do now that the media, fashion-related media being one of the worst, is very conducive to anxiety. Fashion ads don’t merely attempt to persuade us into buying pretty and trendy clothes and accessories. They often seem to be rooted in a deeper manipulation, telling us that our worth lies not in our inherent value as people, but in our ability to represent society’s standard of sexuality. Seeing the adulation that models in ads appear to receive, we get thrown into loops of self-centered anxiety. If adopting the identities of these figureheads is the key to our happiness, why not starve our bodies and souls to be like them? Having partaken in all of these mindsets, I was able to see how all encompassing the media has become, such that nobody in the world, no matter what career path or lifestyle they choose to pursue, is completely immune to its influence.

I hope that AK Kerani can represent a different kind of world – one in which fashion is a means of individual expression and inspires us to love the world and its gifts. We don’t need to hate the world like helpless martyrs when we have a large part to play in whether this cycle stops or continues. I believe that one day, fashion can represent many pathways of real diversity, beauty and sexuality as opposed to one pathway of twisted, photo-shopped lust.

The main challenge of running AK Kerani is to figure out what place our company holds in the entertainment industry, the fashion industry and in society. Are we mainly in business to sell high quality fashion products? Or is our main goal to promote our socially conscious mission? Is there a way that these two elements of our business can intertwine perfectly? Or will one always come out on top? Ultimately, I often find myself struggling with one complex issue: How does AK Kerani battle the trends of the current fashion media without somewhat playing into the current industry enough to gain influence? If we don’t create traditionally appealing visuals to interest potential consumers, how will we ever be able to shout out our mission to a large crowd of ears?

We want to believe that the fashion industry can be a tool for social change. We want those who hear our mission to understand that hurting, starving and demeaning ourselves are not the only ways with which we can fight our anxieties. In hopes of counteracting these common reactions, AK Kerani will set up programs in hospitals and mental health institutions to give those struggling with anxiety not only an employment opportunity through knitting for us, but also a refreshing outlet for feelings they thought they could never control.

There is nothing wrong with looking appealing and celebrating the gifts that we all have been given. Pretty eyes, luscious hair and sculpted legs were never the problem. The problem is the significance that we ascribe to them. The problem is that we have been conditioned to believe that these attributes mean happiness, success and even love. And often, we force ourselves to relinquish all of these things in favor of pursuing the unattainable goal of a skewed perfection.

Though I have become way healthier at handling my own struggles with self image, disordered eating and overall anxiety, I have often wondered if the media’s damage is too pervasive to allow those of us who grew up with it to be completely healed. At times I am tempted to give up. If I am guilty of the same struggles my company condemns, how can I truly lead it to victory? And then I realize that humanity is not about being perfectly healed. It’s about struggling through adversity so that the light shines even brighter than it would have had you never fallen. We will always find ways to struggle, hate and doubt. An improved media, no matter how reformed and supportive, would not change that. But nor do we want it to. Because what we are striving for is reality – for the media to see us truly as we are and proudly represent it. And this can happen at anytime in any place as long as we learn to uphold different values – ones that seek to encourage instead of discourage.

Knitting, writing, and spastically experimenting with social media for AK Kerani have all taught me that success and health lie on an ambiguous continuum. To work out the kinks of a broken society and media, we must rebuild the confidence that we have lost piece by piece under its influence. And though we might think in grandiose terms picturing a new world, this world can only be achieved if we all commit to a slow and repetitive, but rewarding process of healing, row by row–one stitch at a time.

AK Kerani models (photo credit: Priscilla Liu)

Danielle Kerani is a native New Yorker who only just recently started appreciating the all-black stereotype: both in clothing and coffee.  Danielle is a junior journalism major at Northwestern University and is the Founder/CEO of the knit fashion company AK Kerani. In her free time, Danielle is a singer/songwriter, a blogger, a distance runner and a huge fan of exploring cool places with her boyfriend Jang, taking walks with her mom, and having crazy adventures with her super quirky friends. 

For the Last Time, You Can’t “Turn” People Gay

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Credit: Office Depot

Of all the pernicious myths about homosexuality that just won’t die in our society, the idea that it’s a “choice”–and, consequently, that it’s possible to “turn” people gay–is one of the most frustrating.

That myth got trotted out again in response to the announcement that Lady Gaga’s Born This Way Foundation is partnering with Office Depot to create a line of back-to-school products that feature empowering messages. Part of the proceeds from the sales will go to the foundation, and Office Depot has also donated $1 million to it.

The products will be stuff like post-it notes, sharpies, and bracelets that say things like “Be Brave,” “Be Yourself,” “Be Involved,” “Be Accepting,” and so on. But for the Florida Family Association, which obviously had to take a stand against this because it has the word “family” in its name, they might as well say “Be Gay,” “Be Lesbian,” and “Be a Flaming Homosexual”:

Thousands of kids who might have otherwise worked through their pubescent sexual identity issues will be inspired to accept the wrong choice based upon this unscientific, emotionally charged propaganda.

What’s brave or kind about telling thousands of sexually frustrated teens that they were Born This Way when a high percentage of them would have ended up taking the straight heterosexual path for life?

Please urge Office Depot to rescind their one million dollar pledge to Lady Gaga’s Born this Way Foundation.

Let that sink in for a moment.

First of all, I would just love to know how telling kids to “be brave” and “be yourself” is somehow telling them to be gay. Are gay people more kind, brave, accepting, involved, and amazing? If so, sign me up!

Second, when are these people going to stop clinging to the idea that homosexuality is a choice? It’s ironic that they fling around words like “unscientific” when it is precisely their stance that is unscientific. Although some people have claimed that they choose homosexuality (for instance, the so-called political lesbians of the second-wave feminist movement and, more recently, Cynthia Nixon), most LGB folks seem to disagree.

In addition, the American Psychological Association–which may know a thing or two about psychology, I’m guessing–has written that “no findings have emerged that permit scientists to conclude that sexual orientation is determined by any particular factor or factors. Many think that nature and nurture both play complex roles; most people experience little or no sense of choice about their sexual orientation.”

A corollary to the idea that homosexuality is a choice is that homosexuality can therefore be “cured.” Gay conversion therapy is touted by many anti-gay conservatives, but it has been thoroughly discredited by science. Not only does it not work, but it can also be deeply harmful. The father of modern psychiatry himself has apologized for once backing it.

So, homosexuality is not a choice. It cannot be cured. Therefore, it follows that you cannot convince someone to become gay. Even if the Office Depot products did literally command kids to be gay like I joked, and even if they wanted to be, they still couldn’t just make themselves gay.

Third, I’m not sure why groups like FFA persist in believing that there’s any reason for anyone to choose to be gay. Have they looked around lately? Same-sex couples can’t get married in most states. LGBT people are still discriminated against in countless ways as they go about their daily lives. Crap like this is still believed by many people (it hurts to link to that page). Oh, and hey, read about this horrific assault on a gay woman in Nebraska, whose attackers carved slurs into her skin.

Fourth, the fact that these conservatives oppose not only same-sex rights but also anti-bullying measures, empowering campaigns like this one, and teaching kids that gay people aren’t Evil is very telling. Extremely telling. Specifically, what this tells me is that they believe that if bullying and hate crimes are a deterrent to homosexuality, then the ends justify the means.

This viewpoint should terrify you.

That is why, when an anti-bullying bill came up in Michigan, Republicans insisted that “religiously motivated” bullying be excluded. That is why Mitt Romney has consistently opposed anti-bullying legislation. They not only think that homosexuality is a choice, but that it is such a terrible choice that whatever verbal and physical abuse you suffer as a result is justified.

On a lighter note, if homosexuality is really something that “sexually frustrated teens” choose despite the prevailing stigma and discrimination that they will face (and despite, you know, the fact that they can’t choose it), perhaps there is something very awesome about homosexuality that the Republicans just won’t admit.

That, or they’re really just grasping at straws now.

For what it’s worth, I’ll be going to Office Depot as soon as I can and buying up as many of these things as would be reasonable.

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